Ituranmob Drives Car-Sharing Growth with Shlomo Sixt in Israel

  • Industry : Shared mobility
  • Location: Israel

The Challenge

With fast-growing demand, Shlomo Sixt Share faced three key challenges: 1. Managing hundreds of vehicles across the country. 2. Operational efficiency 3. app-based experience that is reliable and always available

Our Solution

Ituranmob Telematics Integration deployed its advanced telematics and mobility platform across Shlomo Sixt’s car-sharing fleet.

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Israel’s mobility sector is experiencing rapid transformation. Car-sharing adoption has been growing at more than 15% annually, following a global trend expected to surpass 13 billion USD by 2026 (Allied Market Research). At the forefront of this change is Shlomo Sixt Share, Israel’s largest car rental and car-sharing operator, serving tens of thousands of users at hundreds of stations nationwide. To scale operations efficiently, enhance customer experience, and support sustainable urban mobility, Shlomo Sixt Share partnered with IturanMOB, the smart mobility innovation division of Ituran.

The Challenge: With fast- growing demand, Shlomo Sixt Share faced three key challenges:

Fleet visibility & control Managing hundreds of vehicles across the country requires real-time tracking, monitoring, and operational oversight

Operational efficiency Reducing downtime, improving utilization, and ensuring predictive maintenance are essential to scale profitably

Customer experience Urban drivers expect a seamless, app-based experience that is reliable and always available.

Our Solution: IturanMOB Telematics Integration

IturanMOB deployed its advanced telematics and mobility platform across Shlomo Sixt’s car-sharing fleet.

Key capabilities include:

  • Real-time fleet management Full visibility and control of vehicles nationwide
  • Seamless user journey 100% app-based experience. Reserve, unlock, and drive 24/7
  • Predictive maintenance AI-driven alerts reduce breakdowns and maximize vehicle uptime
  • Remote support & security Integrated emergency response and theft prevention features

Results & Impact

Expanded market reach Tens of thousands of active users now enjoy Israel’s largest car-sharing service

Sustainable growth Supports Israel’s shared mobility ecosystem while opening pathways for international expansion

  Improved efficiency Remote monitoring and predictive maintenance reduce downtime and cut operational costs

Enhanced customer satisfaction Users benefit from a frictionless digital journey, accessible 24/7

According to Paulo Henrique Andrade, CEO of IturanMOB - “We are connecting innovation and sustainability to reshape urban mobility. By integrating our technology with Shlomo Sixt Share, we enhance customer experience, improve operational efficiency, and deliver solid value for investors” Through this partnership, Shlomo Sixt Share strengthens its leadership in Israel’s shared mobility ecosystem while paving the way for further international expansion and market opportunities

Yuval Shani, Shlomo innovations CEO - “At Shlomo Sixt Share, we’re committed to making mobility smarter, greener, and more accessible. Partnering with IturanMob allows us to elevate the car-sharing experience for our users while optimizing fleet performance at scale. This is more than technology it’s a leap toward a more connected and sustainable future”.