The car rental industry has been undergoing a significant change since the first implementation of telematics in rental car companies in the US in 2015, and its expansion to Europe and Latin America. Telematics offers a wide range of optimization opportunities and increase the competitiveness of rental car companies in both on-rental and off-rental periods, making each stage as efficient and cost-effective as possible.

Renting and returning rented vehicles is made simple with Ituran’s connected car integration. The system provides an accurate overview of the vehicle’s general condition, mechanical and body damages and fuel consumption and reserves at pick-up and drop-off, automates the process, shortens the time customers spend on-site, minimizes potential conflict and frees agents to spend more time and attention to the customer and perform other tasks that add value to the company.

Telematics also pay a role in emergency situations, allowing rental companies to locate distressed vehicles, manage emergency situations and guide customers during stressful situations. To protect against vandalism or theft, Ituran offers car rental companies tracking and SVR software, and dashcam solutions that create and collect real-time footage.

Ituran’s maintenance management software helps rental companies maximize the efficiency of off-rental periods, managing schedules of maintenance and repairs when vehicles are not producing income. Our driver behavior software protects rental companies from employee-related damage and unfortunate events. With the help of data collected by the system, rental companies can also reduce unauthorized use by employees.

With car rentals becoming a commodity, customers seek added value in the services they are offered, especially when it comes to long-term B2B contracts. Ituran’s solutions, which can be customized to answer specific challenges, offer the differentiation car rental companies need in order to distinguish themselves from others.