Accelerating Innovation: IturanMob and Griiip – Powering Real-Time Telemetry and AI Insights for the Motorsport World

As Co-CEO of Ituran Location and Control Ltd. (NASDAQ: ITRN), I’m proud to spotlight another milestone in our journey of continuous innovation: the strategic partnership between our IturanMob smart-mobility platform and Griiip, a pioneering Israel-based leader in motorsport data analytics.

Under this agreement, IturanMob becomes Griiip’s official IoT technology provider. Our proven real-time telemetry hardware and software now feed high-precision vehicle performance data directly into Griiip’s AI-powered analytics platform. The result? Professional-grade insights delivered instantly to drivers — from elite racers to weekend track-day enthusiasts — across every category of motorsport.

This isn’t just another partnership. It’s a powerful demonstration of how Ituran is evolving beyond traditional fleet telematics and connected-car solutions into exciting new verticals. As I shared during our March 5, 2026 earnings call, IturanMob is expanding into new verticals. Our goal is that this partnership will connect thousands of new vehicles in 2026. With an addressable market of more than 60,000 racing events annually and nearly one million participants, this move opens a high-ARPU growth avenue built on the same battle-tested technology that has driven our record subscriber additions and profitability.

The technology itself is impressive in its simplicity and power. Drivers simply install the IturanMob device, register on the GriiipPerformance platform, hit the track — and within seconds they receive real-time analysis of acceleration, braking, cornering, driving behavior, mistakes, and anomalies. Intelligent, intuitive dashboards deliver these insights straight to mobile devices, helping every driver improve faster than ever before. As I noted in the announcement, “Ituran’s technology raises the bar for global motorsport. With our onboard telemetry, we can process critical information instantly and with high precision and deliver it to the Griiip AI platform for analysis. All drivers, whether professional or enthusiasts, will now be able to use professional-level analysis tools.”

Griiip Founder and CEO Tamir Plachinsky captured the excitement perfectly: “This partnership is a perfect synergy… Simply install the IturanMob device, register on the GriiipPerformance platform, drive, and every insight you need is delivered directly to you. This level of accessibility represents a new standard in motorsport.”

The timing is no coincidence. IturanMob has already proven itself in demanding real-world environments — from thousands of rental and corporate fleets in Brazil and Israel to our ongoing soft launch in the United States. Deploying that same robust, secure platform into the high-stakes world of professional racing and track days further validates its scalability and precision. Griiip, backed by Porsche Ventures and collaborating with racing icons like Manthey, chose IturanMob for exactly these reasons.

This partnership perfectly reflects our long-term strategy: invest in innovation today to create multiple engines of sustainable growth for tomorrow. Alongside our core telematics business and the U.S. rental fleet opportunity, IturanMob’s entry into motorsport underscores our commitment to pushing the boundaries of connected mobility — delivering higher value, new revenue streams, and measurable results for partners and customers alike.

To our teams, to Griiip, and to every driver and fleet operator pushing the limits: thank you for trusting Ituran technology in environments where precision matters most. This is what evolution looks like — turning decades of telematics expertise into the future of performance mobility.

If you’re a motorsport organizer, racing team, track-day operator, or simply an enthusiast interested in experiencing the next level of data-driven driving, I invite you to reach out. Let’s discuss how IturanMob + Griiip can elevate your performance — on the track and beyond.