Deepening Our Strategic Partnership with Stellantis: Powering Connect Fiat for South America’s Best-Selling Pickup

As Deputy CEO of Ituran Location and Control Ltd. (NASDAQ: ITRN), with responsibility for international operations and finance, I’m excited to share more about our latest milestone with Stellantis. On February 25, 2026, we announced that Ituran has been selected to deliver the complete end-to-end connectivity solution for the new Connect Fiat program across South America — a powerful validation of our “land and expand” strategy with major OEMs.

Just months after our initial agreement in May 2025, this three-year contract (with a two-year extension option) expands our collaboration into a fully integrated platform. Ituran supplies the embedded hardware, connected vehicle services, backend operations, and the customer mobile application — exclusively for the Fiat Strada, South America’s best-selling vehicle for the past five years and the top choice in the pickup segment.

The program debuts on the Ranch and Ultra versions with a factory-installed telemetry module and a dedicated Connect Fiat app. Owners immediately gain access to more than 30 practical, safety-focused features — including real-time tracking with five-day location history, geofencing and speed-limit alerts delivered by push notification and email, notifications for suspicious stops or abnormal behavior, parking and city-rotation (rodízio) alerts, and 24/7 emergency assistance that automatically coordinates Stellantis roadside support for accidents, mechanical issues, or medical needs.

A particularly smart customer benefit is the seamless integration with our own “Seguro Conectado By Ituran” connected insurance program, which can deliver up to 25% discounts on vehicle insurance depending on the driver’s profile and plan.

Gisele Tonello, Vice President of Stellantis Software Business Unit in South America, put it perfectly: “The launch of Connect Fiat, exclusive to the Fiat Strada, represents an important milestone in our software and connected vehicle strategy in South America. Our collaboration with Ituran enables us to deliver a robust, integrated, and scalable solution, fully aligned with Stellantis’ vision of transforming the vehicle into an intelligent, connected platform throughout its entire lifecycle.”

This expanded partnership perfectly aligns with the momentum we highlighted in our March 5 earnings release. The original Stellantis relationship already contributed meaningfully to our record 221,000 net subscriber additions in 2025, and Connect Fiat adds clear forward visibility into 2026 and beyond. As our Co-CEO Eyal Sheratzky noted, this end-to-end model reinforces our ability to deliver fully integrated connectivity at scale while laying the foundation for expansion across additional Fiat models in the region.

For Stellantis and Fiat, the partnership means faster time-to-market, lower integration risk, and a genuinely differentiated ownership experience. For South American drivers — especially the hundreds of thousands who choose the Strada every year — it means modern, reliable connectivity that enhances safety, security, and everyday convenience.

This is exactly the kind of “land and expand” success we are replicating with other global OEMs. South America continues to be a high-growth market for connected vehicles, and we are actively engaged in discussions that build on the same playbook.

To the teams at Stellantis and Fiat — thank you for the continued trust and collaboration. This isn’t just another contract; it’s proof that our battle-tested, vertically integrated technology delivers real results in real-world conditions.

If you’re an OEM executive, fleet operator, or investor interested in how Ituran’s platform can drive similar growth and differentiation for your business, I invite you to reach out. Let’s discuss how we can partner to unlock the full potential of connected mobility — together.

Udi Mizrahi, Deputy CEO, International Operations & VP Finance
Ituran Location and Control Ltd. (NASDAQ: ITRN)