UBI ADAS Integration

ADAS, which has become a customary add-on in new vehicles is predicted to capture, in one form or another, close to 100% of the new car market by 2020. Features such as lane-departure warning, automatic parking navigation, collision avoidance and more, have the potential to reduce the probability of cars accidents by up to 25-30%. But while a standard ADAS has the ability to prevent accidents in real time, most are not designed to make use of real-time critical information once the threat is removed.

Fewer accidents means fewer insurance claims, which alone can help lower the cost of car insurance premiums for policyholders. However, Ituran’s ADAS integration-which transforms information from moments before an accident could have occurred, into measurable data that provides a clear image of driver behavior–provides insurance companies with an additional layer of information than can be factored into UBI policies.

In addition, by requiring policyholders to install an ADAS integration, insurance providers help drivers improve their driving practices, reducing the occurrence of accidents and minimizing the risk of physical injury and vehicle damage even further.